Connectgene
The college's operating system.
The ERP for management, administrators and faculty: admissions, academics, exams, finance, people and campus.
Our trademarked USP
No two learners are alike.
Now you can see it.
PurpleGene® is our proprietary uniqueness identification algorithm. It finds what makes every learner, teacher and institution one of a kind, and puts it to work. It is built and run by Ritebook, the edtech company of the Pragmatiq group, as a seven-product platform for Indian higher education.
How it works
Identify. Match. Grow.
01
Identify
What makes each person unique.
02
Match
On fit, not just credentials.
03
Grow
Profiles that move as people grow.
Rooted in Indian wisdom. Backed by modern learning science.
Who it serves
One algorithm. Seven stakeholders.
1
Students
The right path, pace and mentor.
2
Faculty
Teaching that plays to their strengths.
3
Institutions
Culture and performance, in tune.
4
Mentors and alumni
Matched to the students they suit.
5
Companies
Graduates who fit the culture.
6
Investors
Founders who fit the thesis.
7
Pragmatiq, the hub
The network that connects them all.
The name
Violet completes the spectrum. A gene makes each of us unique.
Violet is the seventh colour of the spectrum, where light completes its range. A gene is what makes every living being unique. PurpleGene® identifies what makes each learner, teacher, institution and partner unique, and helps everything else respond to it.
Purple is also where the blue and magenta of the Pragmatiq and Ritebook logos meet: the colour at the heart of the family.
EvaluateEnhanceExcel
Why seven
The number seven runs deep in Indian thought. PurpleGene® uses it as its design system, so every part has a clear place and a clear job.
SaptarishiSeven stars of the Great Bear, named after seven sagesOur seven products
RagaSeven notes combining into one distinct moodSeven modules in every product
SaptapadiSeven steps that seal a lifelong partnershipOur seven commitments
Sapta SindhuSeven rivers flowing towards one seaSeven products, one platform
“Believe in yourself. Uncover your inner strength, what I refer to as your PURPLEGENE®, and let it be the foundation upon which you build your journey.”
The platform
Seven products. One platform.
Each product serves a different part of the institution, and every one draws on the same PurpleGene® profiles.
Connect
Everyday learning, with AI that works offline.
Coursework, practice and preparation for exams, placements and higher study, for students.
Sureshot
A clear goal, and support all the way to it.
Objective-based guidance for students, mentors, counsellors and parents.
Connect Studio
Content that fits every learner.
AI-assisted lessons, assessments and case studies, with faculty in charge of every piece.
Accord
Always inspection-ready.
Compliance with NAAC, NBA, NIRF, UGC, AICTE and the affiliating university, all year round.
Icecube
From campus ideas to successful startups.
The Industry Centre of Excellence for Innovation, Collaboration and Entrepreneurship.
Vault
Curated knowledge, shared across every institution.
Every product draws on it, and each college's own data stays its own.
For product details, demos and pricing, visit theritebook.com/products ↗
Methodology
Rooted in Indian learning science.
PurpleGene® product design draws on Indian learning traditions that modern research now supports. Every product is aligned with NEP 2020.
Shravana, Manana, Nididhyasana
Listen, reflect, internalise. Today we call it active recall and self-explanation.
Panchadi
Introduce, understand, practise, apply, share: the full learning cycle, ending with teaching others.
Panchakosha
Five layers of the learner, from physical to emotional to intellectual: the whole-learner view used in NCF 2023.
Adhikārī-bheda
Teach to each learner’s readiness: personalised, adaptive learning.
Guru-shishya parampara
Learning through a mentor: mentoring and communities of practice.
Shastrartha
Structured debate: critical thinking and peer review.
Trust
A profile describes. It never defines.
- Consent firstEvery profile starts with a yes.
- Guides, never labelsA profile describes. It never defines.
- DPDP Act, 2023Data handled in line with India’s law.
PurpleGene® is a registered trademark of Pragmatiq Systems. The method is proprietary.
Reach
On campuses across India.
70+workshops, competitions and hackathons in 2024
50,000+students reached in 2024
Ritebookbuilds and runs PurpleGene® for institutions
Source: Entrepreneur One Magazine, April 2025.
Beyond education
Start from what makes each one unique.
PurpleGene® is built for learning. The idea behind it, that every person, plot and patient is different, shapes our work across the HEAL sectors.
Healthcare
Care for the individual patient
ClinAlly’s clinical decision support gives evidence-based guidance for each patient, including contraindication checks, while the doctor stays in charge.
AgricultureAdvice for each plot and farmer
LANDLORDZ combines field data and AI with the knowledge farmers already hold, for advice that fits their land.
Life sciencesA career path for each student
At PALS, every student follows an apprenticeship and a TISS degree suited to their ambitions in pharma or electronics manufacturing.
Bring PurpleGene® to your institution.
Ritebook, the edtech company of the Pragmatiq group, builds and runs PurpleGene® for colleges and universities. Talk to Ritebook, or tell us what you have in mind.